My Role: Art Director/Lead Designer
About: The largest Aerospace supplier
Goal: Blend heritage and innovation
Solution: The sleek and clean design aimed to convey the profound emotional impact that aerospace has on the world.
In an industry where elaborate and complex renderings were the norm,
we made a deliberate choice to stand out through minimalism.
This design approach was a departure from the complexity of their aircraft products.
We changed the way we look at the industry, moving from manufactured and corporate to profound and promising.
The high contrast black & white photography, limited palette and simple lines were a true manifestation of Collins’ brand purpose: Redefining Aerospace.
“Everything we do matters. We protect nations. We reunite families. And we make skies and the spaces we touch safer, smarter and more amazing than ever. All through a relentless commitment to our customers and to building intelligent systems and solutions that will reshape our industry.”